CREATIVE SKILLS:
Layout, Infographics, Illustration, Production
CLIENTS:
MGM Hotels, CPG Design
MLife magazine is a magazine put out by MGM Hotels quarterly to showcase the MGM Hotels and properties to customers. I worked on four issues of the magazine, and for those four issues I participated in a variety of work, creating page layouts, custom illustration work, info graphics, ad layouts, and more.
The magazine layouts would generally start with a general word count to fill, so lorem ipsum was used to flow the page at the start. I would create sketch ups and mood boards for the articles as necessary. If photography would be needed, I would create mock ups of possible shots for the article.
For a couple of specialty articles I created infographics that had far ranging topics, such as an article about poker, or highlighting the ice cream served at the MGM Hotel restaurants. These infographics were fully researched, illustrated, and laid out by me.
Before the magazine went to the printer I did the pre-press work on the magazine pages, to ensure they complied with the printers specifications. I would also prep the covers and create spot designs for any special printing we were doing, such as neon spot colors or a spot uv.
CREATIVE SKILLS:
Packaging, Layout, Iconography, Branding
CLIENTS:
The Op
Star Wars Talisman was one of several Talisman style board games I was in charge of designing at USAopoly. Each one needed to have
the unique look and feel of its property, while still tyingin to the Talisman line.
One of the challenges of Star Wars Talisman was that the art assets were a mixture of art created by a contractor, photography, and art created by me internally. To tie them all together, I used several Photoshop filters as well as cohesive backgrounds and some painting on top of the art and photos to make sure they all looked the same.
Everything was given a very old worn metal feel, to tie in
with the Star Wars aesthetic. Iconography was carefully
researched to make sure it made sense in the Star
Wars universe.
Talisman cards have a lot of text, so it was a balance
to make sure everything could fit and was readable. Paragraph styles and character styles went a long way in maintaining a similar visual look across all the text in the game.
CREATIVE SKILLS:
Packaging, Layout, Illustration, Iconography
CLIENTS:
Oni Press
This game was created for Oni Press using their original comic, Aquicorn Cove, and turning it into a creative beautiful board game.
I designed the packaging sides using elements from
the comic to get the playful aquatic feeling of the game
across, and to show off the art which was the main
selling point of the game.
The back of the packaging shows off the internal components of
the game, all designed by me, plus features the description text, components for the game, legal lines, and logos.
I designed all the interiors and created consistent layouts, as well as original illustrations for the card frames and icons for the
cards and dice.
There were several punched out components in the game that were made from cardboard. I created the dielines for them so that everything could have comfortable space on the board but still fit as much of a component onto a board as possible to save costs.
The rulebook was an important piece, it needed a clean layout and needed to be clearly laid out so that it explained the game well to the audience. I flowed in the text and created diagrams where necessary to explain the game and bring the customers into the space of the game.
CREATIVE SKILLS:
Packaging, Layout, Iconography, Branding
CLIENTS:
The Op
Loteria is an aesthetic and iconographic heavy game. The images and text need to be readable, make sense, and have a good shared theme. For this project I was tasked with creating the content for the project. I looked through the art available across mixed disciplines and made sure that the set of cards read well together.
I also helped to make sure the cards made cultural sense, since the Encanto property is set so specifically in Colombia. Everything went to a cultural consultant, but I wanted to make sure that we did as much heavy lifting as we could, researching the animals, dress, flowers, and more that one would find in Colombia.
The end product is a rich and beautiful product, showing off the gorgeous illustration that Disney provided us, and a fun game to play for people of all ages.
CREATIVE FIELDS:
Packaging, Layout, Illustration
CLIENTS:
Nickelodeon, IDW Publishing
The Legend of Korra: Pro-Bending Arena was a two player game by IDW Publishing. It was marketed using a Kickstarter campaign, which did very successfully.
For this project I was in charge of creating a retail version, a Kickstarter version, and an expansion version. The game was very design- and illustration-heavy on my end, as we did not have any style guide assets from Nickelodeon, and we were having a hard time finding artists that would be approved by the Korra team.
I tried to keep all of my designs very grounded in the Korra universe. I used a lot of scrolls and ink brush looking fonts and icons. The player action cards are sorted by Bending type (fire, water, or earth) which I illustrated down the side of the card and used the in-universe icon for that ability. They were also sorted by teams. I had to make illustrations for team icons that mostly did not exist using fantasy creatures from the show. I did a lot of research and using the designs I could find for one team (the Fire Ferrets) and finding one or two screenshots of the animals that existed, I made icons for the two games included in the core game, for the seven Kickstarter teams, and for the one expansion team. I also created original portraits for each character for their character board, that you can use to place status effect tokens on. These portraits were heavily researched from the show, with some minor creation in places where art did not exist. I illustrated all of the tokens for the game as well.
On top of designing and illustrating all the cards, tokens, and character boards, I designed all three boxes for the game, as well as the rulebook. I also created a few assets for supplementary marketing for the Kickstarter.
CLIENTS:
IDW Publishing
Slap Cat was a project that I had a lot of creative control over. The game play that came in was very basic, you slapped cat cards to create a hand then used those cards to build a long cat. So I worked with the project manager to add some fun rules to the game play to create a little more excitement and re-playability. All the illustration and design was made to be bold, bright, and easy to read. I created lots of curved shapes to make everything cute and appealing. I had to illustrate 103 cards, but I wanted all the cats to have a really unique look. I devised a system where I had several different body pieces that I could customize and swap out easily for a different look and feel to all the cats. The end result was an attractive package whose first run was sold out to stores before it ever left the printer.
Shown above are two negative point cards, the common card back, and two reference cards.
A series of illustration pieces, used to create more unique cats.
Game icons for Donate, Swap, Draw, and Paws In.
CREATIVE FIELDS:
Packaging, Layout
CLIENTS:
Activision, IDW Publishing
A collection of objects targeted at a younger audience. This pack was for the Skylanders brand. The packaging was created to house and display a toy that lets you play directly with the Skylanders video game. It also includeed a Skylanders comic, a poster, and a standee.
CREATIVE FIELDS:
Layout, Illustration
CLIENTS:
Carlos Guzman and Alejandro Verdugo
Time Cheetah is an online comic created by two brothers, Carlos Guzman and Alejandro Verdugo. They wanted to take their online comic and make it a physical book that they could then launch on Kickstarter.
I laid out the pages for the comic book using Adobe Indesign. I laid the book out so that it would look and feel similar to books that came from the top of the industry companies, such as Image or Marvel. I created the cover logo, as well as the back pages where the creators talked about the creation of the book. I also designed some small icons for chapter dividers.
I created all of the assets for the Kickstarter campaign. This included physical assets like stickers, shirts, postcards, and art prints. This also included all digital assets, which included digital mockups, infographics, iconography, and banners.
To see more of my work on the Time Cheetah Kickstarter, you can visit the Kickstarter page here.
A t-shirt design for the yet to be announced Time Cheetah Volume 2 Kickstarter.
An iconographic chapter divider in Time Cheetah in the Secret of Stalin Island.
A look at the physical rewards I created for the Time Cheetah Kickstarter which includes the book, a t-shirt, a sticker, a postcard, and an original art print.
A banner ad that ran on the several sites during the campaign.
A funding breakdown for the Time Cheetah Kickstarter page.
Stretch goals for the Kickstarter.
CREATIVE FIELDS:
Branding
CLIENTS:
Various
I love creating logo designs for freelance customers. I’ve been making logos for a lot of small groups and startups, and creating their logos is a great first step to helping them start their brands! It helps them choose color palettes, ideas, and concepts.
Dining With Jenn was a logo created for a food blogger who wanted to branch out from just blogging about food on twitter. She wanted to start a Youtube channel and an Instagram as well, and she wanted them all branded with a look that felt like her. I created this logo for her to use across all forms of social media, using a plate like circle for a background and chopsticks (as she reviews quite a lot of the LA scene's Japanese and Korean eateries) to help reinforce the nature of her brand as a food blogger.
Studio Swingtime is a Lindy Hop teaching and dance group in Switzerland. They reached out to me to create a logo that they could put on social media, flyers, and t-shirts. They very specifically wanted a dancing couple in the logo, so I tried to balance the words of the logo around the illustration I created of the dancers, and used a bright color palette to help catch attention.
Sunflower Body & Mind is an independent masseuse's business. She wanted a logo for Yelp and business cards. Her brand is very natural and her disposition is very sunny and cheery. I wanted the logo to reflect that personality with a warm yellow color palette. The illustration of the sunflower bursting from the contented persons mind was born of the idea that you can let your mind flourish when you take care of it and your body.
Flight Aerial Fitness is an aerial silks bootcamp located in San Diego. The owner wanted a logo to put on her website, on t-shirts, and on postcards. The font mix I chose to create a sense of delicacy on the words flight and aerial, but still have that heavy gym feel in the word fitness. The illustration gives anyone not familiar with aerial silks a better sense of what that type of activity looks like, and is also an attractive piece of art as a standalone on a t-shirt.